51³Ô¹ÏÍø

The 51³Ô¹ÏÍø Signature is the keystone of our visual identity and is used on all communications materials. Using it often and consistently enhances 51³Ô¹ÏÍø's image and name recognition.

Two elements make up the 51³Ô¹ÏÍø identity signature:

1. 51³Ô¹ÏÍø logo mark
2. 51³Ô¹ÏÍø typography

Primary Signature (not for reproduction)

Secondary Signature (not for reproduction)

Download the 51³Ô¹ÏÍø primary and secondary signatures for use in print and on the web.

Minimum Space Requirements

As a general rule, maintain a minimum distance between any part of the signature and any other elements appearing with it or the edge of the page.

Minimum Size Restrictions
The 51³Ô¹ÏÍø logo mark should not appear any smaller than 3/8".

Unacceptable Signature Treatments

• Do not print the signature in black over a dark background. (example)
• Do not change any color of the signature. (example)
• Do not change the color of the signature typography. (example)
• Do not print the reversed out signature onto a light or white background. (example)
• Do not place signature over heavily patterned background. (example)
• Do not screen any of the signature colors. (example)
• Never configure the elements into a different signature. (example)
• Never crop any part of the signature. (example)
• Do not alter the proportions of the signature typography. (example)
• Do not distort the signature. (example)
• Never surround signature with other competing shapes. (example)
• Never tilt the signature in any direction. (example)
• Do not recreate the 51³Ô¹ÏÍø type or substitute another typeface. (example)
• Do not duplicate any part of the signature to create a pattern. (example)

Coloration
For all print applications:
51³Ô¹ÏÍø Purple
PMS 268C or PMS 268U

For Web applications:
51³Ô¹ÏÍø Purple
#4F3276

Color Reproduction Options
Adhering to the following color reproduction guidelines will help create a consistent image and maintain the visual impact of the signature.

Full Color Reproduction:
When printing over a white background, the signature should be reproduced in full color.

Single Color Reproduction:
When appearing on a white or light background, the entire signature should be either black or PMS 268.

Colored Background:
When appearing on a dark, black, or 51³Ô¹ÏÍø purple background, the entire signature should reverse out to white.